SEO – 5 Questions To Ask An SEO (Search Engine Optimizer)

We’ve dealt with many companies and websites in a search engine optimization capacity. The search engine optimization world is one surrounded by mystery. Although there is a thriving online community, search engine optimization is not typically offered as a course at schools or universities around the country. It is very much a skilled learned through experience. But, often time’s companies or “SEO experts” don’t know exactly what they’re doing. Not only is this unacceptable as you may be paying these companies or individuals good money, but in the long run some techniques employed by less experienced search engine optimizers or those willing to take short cuts can cause your site to become permanently banned by the search engines. Over the years we’ve learned that education is the key to success. Whether you’ve just begun the process of looking for a company to provide search engine optimization services, are well along

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Safety Tips on Doing an Oil Change

Probably one of the first safety tips to share when you’re going to do an oil change on your car engine is to be ready for the oil spills, the grease, and the dirt. If you’re a squeaky clean kind of person, then maybe you would rather bring your car to an auto repair shop and let them do that for you. But of course, changing the oil yourself is more practical and you get to save more money every year as change the oil periodically. Now before starting out on the task of changing the oil in your engine, prepare the tools you need first. A preparation of all the things you need will make the job easier and with no hassle. You will especially need lots of old newspapers or cardboards to cover the floor and protect it from spills. Oil filters, wrench set, an oil container, a

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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component. Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media

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The Most Popular Types Of Online Advertising

As is the case with any kind of advertising, online advertising aids you in: Selling more of your product/service Notifying buyers of your new product/service, or promotional offer Spreading your ideas about a certain topic To increase brand awareness And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure ad success such as click-through rate, page impressions, cost per sale, etc. For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites. This article talks about some of the most popular types of online advertising. Banner Ads Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a

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